June 24 is already bursting at the seams with hip-hop releases: Nelly's Brass Knuckles, the Game's L.A.X. and G-Unit's Terminate on Sight are all scheduled to drop that day. 50 Cent says he expects at least one of his opponents to fall out of contention — forcibly.
"I'mma wait a little, then I'm just gonna push his album back," 50 told us last week of Game's project. "I don't think there's anyone that would legitimately look at him like it's a competition, him versus G-Unit. It just doesn't make sense. I make money every time he releases an album. He signed a five-album deal. He's only on album three."
50 also said he was concerned that some knuckleheads might turn the Game-vs.-G-Unit battle into a West Coast/ East Coast situation.
Terminate on Sight's first singles will be "I Like the Way She Do It" and "Rider Pt. 2." The latter was born on the Unit's mixtape Elephant in the Sand.
" 'Whoa, whoa, whoa, whoa, whoa, whoa!' " 50 started singing from "Rider Pt. 2." He smiled as he explained how he used the Roger Troutman auto-tune effect for the opening on the song. " 'Whoa, whoa, whoa, whoa, whoa, whoa!' That don't come out unless you're having a good time while you're making the music. [The fans] appreciate it, and I'm happy that I delivered something they are excited about. Both [Return of the] Body Snatchers and Elephant in the Sand impacted hard. Elephant impacted really hard: over a million downloaded."
One of the mixtape's most slept-on gems is "Lifetime Achievement," on which Fif talks about some of the issues surrounding him lately, like the steroid scandal and his declaration that some people in white America are not ready for a black president.
"Bill O'Reilly called me 'pinhead' for saying that sh--," Fif raps. "Well, him and Oprah Winfrey both can suck on some di--/ ... Them steroids must've made my money longer, Mary's vocals stronger, Timbaland's beats harder/ Tyler write them scripts/ Wyclef make them hits/ If I didn't know it wasn't true, I'd go and get some sh--."
"I know that I don't get the recognition I'm supposed to get from the establishment," 50 explained of the song title. "I think my peers acknowledged it, that's why I have to constantly compete with artists on the hip-hop level, because the competitive nature of the art form makes me the guy they want to target. They want a title shot every time.
"You hold onto your sanity as soon as you can accept that: that they can say anything they want about us," he added about some of the outlandish things that are reported about him. "It's a fair exchange. In exchange for not having to worry about paying bills, my son is well taken care of, they get a chance to say what they think about me."
Just like they did for the Body Snatchers mixtape, the Unit plan to shoot videos for a bunch of Elephant in the Sand's tracks. Meanwhile, they are also moving on to a special G-Unit version of DJ Drama's Gangsta Grillz mixtape series. "Looking at it from a marketing standpoint, strategically it's something different," 50 said of the decision to join forces with Atlanta's Mr. Thanksgiving. "Drama has a strong following in the southern markets. Whoo Kid is the biggest mixtape DJ period. But Drama has a pocket of people that want that Drama Gangsta Grillz that might not pick up the Whoo Kid tapes. So we need to get to them before we actually release [Terminate on Sight]. He definitely has his own following. That makes it make sense for them to get together so we can get to all of [the fans]." There had been talk between 50 and Drama about trying to corral some of the DJ's close musical associates, like T.I. and Young Jeezy, on the G-Unit Gangsta Grillz, but that isn't going to happen. "I looked at it as the third volume of the G-Unit tape would come from Drama," 50 said, downplaying the project. "I don't have the time or energy to get artists [from the] outside to feature on freestyles. You get to that point. Remember, I said to you everybody appears cool. They're in competition." ... MTV
Monday, April 21, 2008
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