BADBOY RECORDS 15 YEARS OF SUCCESS

BADBOY RECORDS 15 YEARS OF SUCCESS: Global Worldwide Sales $66 Million and Counting!

he blockbuster success of “DAY26” marks yet another major milestone in the storied history of Bad Boy Records. Since the label’s 1993 inception, Diddy and Bad Boy have created a true hit machine like few others in the annals of the music industry, with total global record sales of 66 million and counting. Over the past 15 years, no less than 10 Bad Boy artists have achieved #1 debuts, with 55 label releases appearing on the Billboard 200. To date, 20 Bad Boy albums have been certified platinum at least once, with many of them going on to earn multi-platinum awards.

In addition, Bad Boy has unleashed a seemingly endless stream of hit singles. 81 Bad Boy singles have hit Billboard’s “Hot 100,” 27 of which reached the Top Ten. The label has earned RIAA gold certification for 22 of its singles thus far, with nine achieving platinum status.

Diddy has been personally responsible for a stunning array of chart successes, with five solo albums reaching the Top 5 on the Billboard 200, three of which – 1999’s “NO WAY OUT,” 2002’s “WE INVENTED THE REMIX, VOL. 1,” and 2006’s “PRESS PLAY” – reached the #1 position. A three-time Grammy Award-winner, the label founder topped the singles chart with two now-classic hits, “I’ll Be Missing You,” which spent eleven weeks at #1; and “Can’t Nobody Hold Me Down,” which held the pole position for six weeks. Furthermore, Diddy has been a prolific producer/executive producer, helming six albums in 2007 and three in just the first three months of 2008. Since launching Bad Boy Records, Diddy has racked up an astonishing 80 producer credits, a prime contributing factor in the label’s extraordinary string of hits.